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Di benedetto crawford get textbooks new textbooks used. Our marketplace offers millions of titles from sellers worldwide. We have expanded the discussion of portfolio models to bring in the newest research on this topic, and have added the lego case to chapter 2, which serves as an example of the. Anthony di benedetto is the author of new products management irwin marketing, published 2014 under isbn 9780078029042 and isbn 007802904x. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced.
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